The digital transformation of the pharmaceutical industry has been slow and is far from complete. This unique transformation started with basic video content in the early 90s to the different
forms of reality such as augmented, virtual and now mixed. Ben Ramsbottom at Random42 Scientific Communication discusses how this was the first and now the biggest provider of medical
animation for the pharma sector, as well all the other digital services that enable healthcare professionals (HCPs), patients and investors to visualise the biological process.

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